Why
a Good Domain Name is Important
Domains are the single biggest, best, and cheapest way to connect
with your customers, and help them reach you, with significant
long-term returns. A relevant keyword related domain name will provide your customers
a direct pathway to your site, and can help you to gain new market reach.
Some 30-40% of online searches skip the search engines and type in a
meaningful keyword domain name directly into their web browsers when
researching products and services.
Premium domains
are rare, and you will want to acquire the domain names applicable
to your industry and that mean something to your customers, such as
names that describe your products, services, wares, or even state
your slogan.
The key thing in choosing a good domain, is to have a good keyword
related domain name that will easily identify your business or
service, that advertises and promotes your business, and will drive
customers to your storefront!
Acquiring a domain name is an important first step in building a
successful online business. Below are the most popular reasons why
individuals and businesses own domain names.
- Improve Your Marketing and Visibility
The right domain name allows customers an easy way to remember and
find you. It's your location on the web. It's also your email
address.
- Build Credibility
Using your domain for your website and to personalize your email
helps establish credibility and professionalism. For instance, an
email address such as john@johnsdomains.com is more professional
than john@emailservice.com.
- Protect Your Brand
Purchase the domain name that best represents your business name.
Domains are valuable online real estate. Secure the right name and
keep it out of the hands of your competitors.
You may also find many attractive domains for your business.
Securing more than one helps protect your brand and increase your
reach. You can easily direct as many domains as you want to a
single website.
- Acquire More Traffic
Some domains already receive traffic. This traffic principally
comes from direct type-in or referral traffic. Direct type-in is
when an internet user types the domain directly into her browser,
such as typing 'www.photography.com.' Referral traffic typically
comes from links on other websites.
- As an Investment
Similar to real estate, domain names are investments. Domain
values increase daily. You yourself can make your domain name more
valuable by building and marketing your website. See -
DN Journal Domain Sales
(per BuyDomains.com)
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